Some of us make podcasting look real easy. The internal workings of putting a podcast together can be overlooked by the audience. Like a movie or a TV series, the audience tunes into the episode without thinking of the logistics involved. But what happens when someone decides to make a podcast of their own. The courage to podcast may not come naturally. Almost all podcasters have felt themselves step away from their comfort zone to make the podcast happen. They say that with success comes humility. The following reasons should give you the courage and the knowledge to create your own podcast.
Once you have your podcast media created, tagged and branded it’s time to deliver it to the masses. But sometimes your feed just doesn’t seem to be acting right. Here are a couple of ways to fix your podcast feed so that you not only control its ability but you also track the way your audience uses it.
1) WORDPRESS BLOG PLATFORM If you’re a podcaster than you should definitely have a blog setup as your main channel for content distribution. It’s the easiest way to distribute your podcast articles, reviews, etc. The most popular blog platform today is WordPress. One of their best features in WordPress is the built in feed function. This allows the blogger to easily identify their feed for that particular page or category established inside the WordPress blog. Using WordPress with your podcast is Continue Reading →
Is your content important to your audience? Is it important to you that they think it is? Content is king no matter what your niche is about. And your audience has so many choices that provide similar content. So how do you maintain the importance factor? Here are 3 ways to help maintain the importance of you content.
Read about your podcast niche – It’s not enough to just know about the topic that your podcasting about. Your audience expects you to know the recent trends and latest techniques. For some podcasters who are having traffic trouble this can be a great way to fix their podcast. You can use a great tool like Google Alerts to help stay up to date on particular topics. Once you sign up for a key phrase you will receive emails with article links that lead to articles related to that topic. Read about your podcast niche so you can better serve your podcast audience. Make it part of Continue Reading →
Podcasting has become one of the best marketing tools for your brand. It doesn’t matter if you’re a large company, small company or not a company at all. If you have the idea then podcasting can take it to the next level. Here are 3 reasons why podcasting is so important to your brand.
(1) YOUR AUDIENCE TAKES YOUR BRAND WITH THEM: Your audience is able to take your content with them wherever they go. And with your content lies your brand and perspective towards the topic. So when your target audience no longer has to work around a schedule or stay in front of their computer to get the information they seek, they take that ability very serious. Their allowed to digest the information anywhere at any time. Your brand has now grown wings and can travel with ease. The consumer finds this attractive because Continue Reading →
As a podcaster the reality is your target audience is everywhere throughout the world. You still have to reach the target audience with relative and compelling content so that’s why we start with market research. Below is a quick way to assess your market just with the front page of Google. If your podcast is already up and running and you want a bigger audience you can simply apply the below techniques and conduct a course correction. It’s really that easy.