Everyone who has ever tried to podcast has come up several questions that they wished they could as someone with the hope of getting a fast answer. Below are some of those type of questions and answers that we have received on a frequent basis. If you have more questions aside from the ones below then go ahead and send them to us! We’re here to help!

JUST SO YOU KNOW: We reserve the right to use your questions within our content to include our podcast and videos.


WHAT IS A PODCAST? A podcast is a media file that’s syndicated on a regular basis to a targeted audience. If you have something to share with the world you can simply create a media file and post it to your blog which will then be seen on your RSS feed (RSS = Really Simple Syndication) the orange square hyperlink on most every blog you see on the internet today. It really is that easy!

WHO CAN PODCAST? Almost anyone and everyone can podcast. You do not have to be an expert with a higher education degree. You can start today by simple talking about what you already know.  Podcasting can help free your mind of ideas. And you can help others who can relate to the way you relay those ideas. We call this your perspective! So if you have an idea or the drive to share with others than podcasting is perfect for you!

DOES PODCASTING COST A LOT OF MONEY? The short answer is no. However this also depends on what you already own. If you already have a PC then podcasting can be one of the cheapest ways to deliver your message to the world. We are fortunate today in the fact that most households have a computer which is the biggest cost associated. The microphone can run anywhere from $30 to $1,000’s depending on your taste (we recommend Blue Snowball). However a $30 microphone and free editing software by Audacity can get you into podcasting at the lowest possible cost.

WHERE DO I FIND MY PODCASTING IDEA? We find your podcasting idea by brainstorming topics that you are interested in or topics that you perhaps want to learn more about. We then do a little market research to find a specific topic within your idea. This is referred to as finding your podcast niche. Helpful tools like Google and Market Samurai, help focus the identity of your target audience.

HOW CAN I STAY ON TRACK AND ORGANIZE MY PODCASTING NICHE? To help ensure you stay on track, (based upon your market research), we put your finding into an orderly process known as your content library. This will allow you to stay on track while you create content. It also helps identify products, etc.

HOW DO I START PODCASTING? Purchase a microphone; (we recommend Blue Snowball), install a free media formatting software like Audacity to your PC. Plug in your microphone and start recording. Of course this is just an overview of how to begin but it really is that easy!

DO I NEED A LICENSE OR SOME SORT OF APPROVAL? Nope! You will however need to make sure that if you’re using additional media in your podcast or on your blog that you have a license for that. The best example of this is when people select their podcast music. Your safest bet is to use a trusted source like iStockPhoto. Why do we trust this particular source? Because iStockPhoto is simple, easy and very reliable!

DO I NEED A STUDIO TO CREATE A PODCAST? Nope. You can use the kitchen table if that’s all you have. You can podcast anywhere you have a microphone and PC. I use my netbook and my Blue Snowball mic when traveling, etc. Podcasting is a portable medium to use. To start out with a stationary studio is overkill for beginners.

WHY DOES PODCASTING SEEM TO BE DIFFICULT? The internet has a lot of information on podcasting but it’s unorganized and full of language only a geek would love. That’s why we are here! We want the process to be easy for you because it truly is an easy process!

WHAT DOES PODCASTING HAVE TO DO WITH ITUNES? iTunes does not own the podcasting world but they do however control a major directory that will give your brand exposure throughout the world in one place. Podcast directories like ITunes, Zune, Podcast Alley (just to name a couple) all help you get your brand out. They serve as gateway directories that allow people to search for specific podcast topics. So once your podcast is inside the directory you have a better chance of being found and therefore heard by many consumers.

WHAT IS THE RECOMMENDED BLOG SOFTWARE TO USE WITH MY PODCAST? We recommend using WordPress because its user friendly and has been proven effective by so many users. For podcasting WordPress is awesome because it creates our feed for us. Plus it makes the executing of your feed manageable which is what you want when you’re creating content on a constant basis. WordPress makes website creating super easy.

HOW DOES A FEED WORK? A feed is an actual web url (like your home address) that’s derived from your blog. When your target audience decides to subscribe to your feed they have authorized their feed reader or podcastcher to update itself on a regular basis allowing the consumer to get your information whenever you add a new blog post or a podcast episode.

HOW DO I FIND MY WORDPRESS FEED? If you have the recommended WordPress blog software you can find your feed by simply typing the following address into your browser

HOW DO I SETUP MY WORDPRESS BLOG FEED AND PODCAST FEED? The easiest way to create your podcast feed is to simply identify a category name like “podcast” that you will select whenever you provide a new blog post to your blog. This will allow you to create a separate feed for your media content which will then automatically update with each new post.

WHY DOES WORDPRESS WORK SO WELL WITH FEEDS AND HOW MANY FEEDS SHOULD I CREATE? The beauty of WordPress is that not only is it user friendly, each category can be a separate feed. The best rule of thumb is to create three separate feeds for separate purposes:

-Podcast feed that is used only for podcast directories.

-Blog feed that is used only for blog directories. http://domain.com/blog/feed/

-Pod & blog feed used for the blog site so all your content is available.

Some people do not use the “rss2” but we do to ensure all the media content transfers through the feed. Be sure to double check your feed in a way that your target market enjoys the content. You may be surprised at the little tweaks that can be found and fixed prior to prime time.

WHAT IS GOOGLE FEEDBURNER? Feedburner is a Google tool that helps track the whereabouts of your feed. It’s a free and easy to use tool that simply takes your WordPress feed and tracks its usage and content downloads. Feedburner does their tracking through the feed they provide you when you apply your WordPress feed through their interface at Feedburner.com. You then place the Feedburner feed onto your blog site to track visitors that have subscribed to your content. (DO NOT USE FOR DIRECTORIES – Use your WordPress feed for directories)

WHAT IS GOOGLE MYBRAND? Google Mybrand is an advanced version of Feedburner and can be submitted to directories.

The best part about Google MyBrand is that it allows you to keep your feed subscribers connected with your own domain feed (just like the WordPress feed) while at the same time tracking the use of your content through Feedburner. So when you submit the Mybrand Feed to directories you can tweak your feed to make changes easily. A great example is perhaps a change to your podcast cover art/logo. All of this can be done through Feedburner which effects your MyBrand feed.

HOW DO I USE GOOGLE MYBRAND? Google Mybrand operates on its own once you have it setup. Just like any other feed you may use, the MyBrand feed (feeds.domain.com/title) will operate under the same behavior. However in the background your visitors are being tracked through Feedburner.