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3 Reasons Why Podcasting is Important to My Content & My Brand

Podcasting has become one of the best marketing tools for your brand. It doesn’t matter if you’re a large company, small company or not a company at all. If you have the idea then podcasting can take it to the next level. Here are 3 reasons why podcasting is so important to your brand.

(1) YOUR AUDIENCE TAKES YOUR BRAND WITH THEM: Your audience is able to take your content with them wherever they go. And with your content lies your brand and perspective towards the topic. So when your target audience no longer has to work around a schedule or stay in front of their computer to get the information they seek, they take that ability very serious. Their allowed to digest the information anywhere at any time.  Your brand has now grown wings and can travel with ease. The consumer finds this attractive because Continue Reading →

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The Blue Snowball Microphone Review for Podcasting

This week we will review the Blue Snow Ball by Blue Microphones. Although this mic has amazing qualities and is one the top selling wired USB mics on the market, at $80 the price is right for anyone looking for a microphone. Especially podcasters like me who have to travel and setup my area several times. I was fortunate enough to have a brother who wanted to see me succeed. He purchased the Blue Mic for me as a birthday gift. Thanks bro!

RECORDING REVIEW: Starting out in the industry of podcasting can be overwhelming when it comes to setting up for the master recording. It feels like the world is on your shoulders. The last thing you need to worry about is your gear. This gear is Continue Reading →

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4 Ways to Fix Your Podcast With Quick Google Market Research

As a podcaster the reality is your target audience is everywhere throughout the world. You still have to reach the target audience with relative and compelling content so that’s why we start with market research. Below is a quick way to assess your market just with the front page of Google. If your podcast is already up and running and you want a bigger audience you can simply apply the below techniques and conduct a course correction. It’s really that easy.

1) FIRST PAGE OF YOUR GOOGLE SEARCH – If I had an idea for a new podcast I would start right here with Google. Why? It allows you to Continue Reading →

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