Podcasting is really affective for your content. The thought of how many people can potentially gain access to your content on a worldwide scale is jaw dropping. Additionally, podcasting is a cheap marketing tool that can, if done correctly, beat any marketing plan you have. But this is only possible if you learn to deliver your podcast in a way your audience would like to receive it. So how do you know if you’re delivering your content effectively? Here are a couple of ways you can make sure your content is reaching its peak performance.
TRACK YOUR LISTENERSHIP
If you are not tracking your audio, video, articles, etc. then you will definitely want to start here. Imagine walking in a field at night without a flashlight. You’re stumbling all over the place and may end up breaking your ankle. In this situation you might think “why didn’t I grab the flashlight?”
Tracking stats can shine the light on your content direction. Not knowing where your content is heading can Continue Reading →